Oz Hair - QVB

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We were approached by a large e-commerce business to redesign their brick-and-mortar store in the heart of Sydney's CBD. The brief was straightforward: elevate their existing store from a 2/10 to a 7/10. In classic DAS fashion, we embraced the challenge and aimed even higher. Oz Hair, a contemporary female-oriented brand, embodies a sleek, vibrant identity, so we opted for a design that reflects a bold, pink, and poppin’ aesthetic.

The result is a visually striking space that captures the essence of the brand while engaging its target audience. By creating a dynamic environment, we not only enhanced the store's appeal but also positioned it as a standout destination in the bustling CBD, ensuring that it resonates with both existing and potential customers.